PUREBEAU
PERMANENT
MAKE-UP

Method

Natural perfection
of beauty

Since PUREBEAU was founded at the end of the nineties, the ‘Natural Perfection of Beauty’ has been our guiding principle. Over the past decades, our unique technology and color management has made PUREBEAU one of the world’s leading brands in permanent make-up.

What does natural beauty mean?

The answer for von PUREBEAU is simple and uncompromising: beauty is only natural if it shows no signs of artificiality. Perfecting beauty therefore means that permanent make-up must not be recognizable as such.

Our technology, color world and methodology provide pigmenters with precise products and the basis for this requirement. Combined with talent and aesthetic education, they lay the foundation for excellent permanent make-up.

Reflection of permanent make-up

For 60% of potential customers who would definitely be made more beautiful by permanent make-up, permanent make-up is not an option these days. Why is the reputation of permanent make-up sometimes so bad? Because there is still a lack of confidence and the results are often not really natural and do not correspond to a modern ideal of beauty. PUREBEAU wants to change this and that is why it is so important that PUREBEAU pigmenters are trained in our Academy with absolute stylistic confidence.

PUREBEAU = naturalness

To this end, we continuously reflect on our own performance. Our success is based on the fact that we can reproduce permanent make-up in its entire spectrum – especially the truly natural implementation. The perfect combination of technology, color management and aesthetic style helps us achieve this.

Discover our coordinated color collections

BASIC PERFECT COLORS

Eyebrows Warm

Eyebrows NEUTRAL

Eyebrows COLD

Lips

Eyelids

Corrections

AREOLA, COVER-UP, MODERN SCULPTURE
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All colors (alphabetical)
alphabetically by name

Certificate